{
  "id": 12408395,
  "title": "Lenders Find Creditworthy Borrowers Hiding in the Data",
  "url": "https://urgent.news/2026/10/06/lenders-find-creditworthy-borrowers-hiding-in-the-data",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-06T15:32:55.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/loans/2026/lenders-find-creditworthy-borrowers-hiding-in-the-data/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Lenders are discovering new ways to assess creditworthiness by utilizing alternative data sources, such as bank transactions and detailed credit histories. According to PYMNTS Intelligence, roughly 25 million U.S. adults lack enough recent credit activity to generate a usable credit score, and 35% of subprime consumers have neither a credit nor store card. By incorporating additional information, lenders are finding ways to expand the pool of available credit and approve more applicants. For example, Personify Financial reported that verified bank-transaction data increased approvals by up to 8% among underserved consumer segments while maintaining credit costs. Affirm, on the other hand, used its transformer model to extract more detail from consumers' credit histories, resulting in 3.4% more completed purchases at comparable risk. These alternative data sources have the potential to provide a more holistic view of an applicant and could be useful across various financial offerings.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}