{
  "id": 12401027,
  "title": "Flipkart Big Billion Days sale begins on Oct 9, Myntra & Cleartrip announce similar sales",
  "url": "https://urgent.news/2026/10/06/flipkart-big-billion-days-sale-begins-on-oct-9-myntra-cleartrip",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-06T14:35:19.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/10/flipkart-big-billion-days-sale-oct-9-myntra-cleartrip-announce-similar-sales"
  },
  "original_language": "en",
  "account": "Flipkart's annual Big Billion Days (TBBD) sale will commence on October 9, 2026. The 13th edition of this event will feature over 150 million products from brands across various categories, including everyday essentials, electronics, fashion, beauty, appliances, and festive gifting. TBBD 2026 is expected to see the highest number of participating sellers, with a 60% increase in transacting sellers compared to the previous year and twice the selection for customers. The introduction of 0% commission for fashion has attracted 75% more new sellers onto the platform. Over 2.5 crore units of products from micro, small, and medium enterprises (MSMEs), small sellers, artisans, and weavers have been pre-positioned in Flipkart's fulfillment centers to ensure faster festive fulfillment. Flipkart Group CEO Kalyan Krishnamurthy highlighted the significance of TBBD, stating that it proved digital commerce in India has evolved from a novelty to an infrastructure. The company's quick commerce segment, Flipkart Minutes, has grown four times year-on-year and now operates in 150-plus cities and 9,000-plus PIN codes through nearly 1,200 microfulfillment centers. This festive season, Minutes will offer more than 77,000 products across 1,400 categories. Flipkart's travel arm, Cleartrip, has also announced its travel festival as part of the TBBD 2026. The festival includes a range of travel offers for flights, hotels, buses, trains, and holiday packages.",
  "summary": "The Big Billion Days sale will have 150 million products on offer and 60% increase in number of sellers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}