{
  "id": 12386734,
  "title": "How brands’ deeper creator deals are unlocking cost efficiencies, results",
  "url": "https://urgent.news/2026/10/06/how-brands-deeper-creator-deals-are-unlocking-cost-efficiencies",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-06T13:15:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/how-brands-deeper-creator-deals-are-unlocking-cost-efficiencies-results/832205/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}