{
  "id": 12385758,
  "title": "Amazon reportedly pays $120 million to stream the Emmys for free",
  "url": "https://urgent.news/2026/10/06/amazon-reportedly-pays-120-million-to-stream-the-emmys-for-free",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-06T13:26:52.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/entertainment/1005436/amazon-prime-video-emmys-deal"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Emmys have a new home - and it looks like Amazon paid plenty for the rights. The awards show and Amazon announced a six-year deal that will move the Emmys from its traditional broadcast television home to Prime Video. The shift begins with the 2027 ceremony, which will air next September, though you won't […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}