{
  "id": 1238553,
  "title": "Vimal Elaichi ad: What Tukaram Mundhe’s FDA wants SRK, Ajay Devgn and Tiger Shroff to explain",
  "url": "https://urgent.news/2026/08/16/vimal-elaichi-ad-what-tukaram-mundhes-fda-wants-srk-ajay-devgn-and",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-08-16T09:09:19.000Z",
  "source": {
    "name": "The Indian Express",
    "slug": "the-indian-express",
    "url": "https://indianexpress.com/article/cities/mumbai/vimal-elaichi-ad-tukaram-mundhes-fda-srk-ajay-devgn-tiger-shroff-10835656/"
  },
  "original_language": "en",
  "account": "The Food and Drug Administration (FDA) of Maharashtra has sent a show-cause notice to Bollywood stars Shah Rukh Khan, Ajay Devgn, and Tiger Shroff, accusing them of surrogate advertising for Vimal Pan Masala, a product banned in the state, through their endorsement of Vimal Elaichi. The FDA has given the actors 15 days to respond with a written explanation and supporting documents, either personally or through an authorized representative. The FDA has outlined eight actions the actors must take immediately, including discontinuing their endorsement of Vimal Pan Masala/Elaichi, removing the advertisement from their social media, and providing various documents and details about the advertisement. The FDA has cited several laws, including the Food Safety and Standards (FSS) Act, 2006, the Consumer Protection Act, 2019, and the Advertising and Claims Regulations, 2018.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "The Indian Express",
        "title": "EXCLUSIVE: Actors Shah Rukh, Ajay Devgn, Tiger Shroff get FDA showcause notices over ‘Vimal Elaichi’ ad",
        "url": "https://urgent.news/2026/08/16/exclusive-actors-shah-rukh-ajay-devgn-tiger-shroff-get-fda-showcause",
        "published": "2026-08-16T01:30:24.000Z"
      },
      {
        "outlet": "Live Mint",
        "title": "Shah Rukh Khan, Ajay Devgn, Tiger Shroff issued notice by FDA over tobacco ad",
        "url": "https://urgent.news/2026/08/16/shah-rukh-khan-ajay-devgn-tiger-shroff-issued-notice-by-fda-over",
        "published": "2026-08-16T05:29:11.000Z"
      },
      {
        "outlet": "Times of India",
        "title": "Shah Rukh Khan, Ajay Devgn, Tiger Shroff get FDA notices over chewing elaichi ads",
        "url": "https://urgent.news/2026/08/16/shah-rukh-khan-ajay-devgn-tiger-shroff-get-fda-notices-over-chewing",
        "published": "2026-08-16T05:31:42.000Z"
      },
      {
        "outlet": "Hindustan Times",
        "title": "Shah Rukh, Ajay Devgn, Tiger Shroff now get notice from FDA's Tukaram Mundhe over Vimal ad: 'Explain in 15 days'",
        "url": "https://urgent.news/2026/08/16/shah-rukh-ajay-devgn-tiger-shroff-now-get-notice-from-fdas-tukaram",
        "published": "2026-08-16T05:39:20.000Z"
      },
      {
        "outlet": "Free Press Journal",
        "title": "Maharashtra: Tukaram Mundhe-Led FDA Cracks Down On Vimal Ad, Issues Notices To SRK, Ajay Devgn & Tiger Shroff",
        "url": "https://urgent.news/2026/08/16/maharashtra-tukaram-mundhe-led-fda-cracks-down-on-vimal-ad-issues",
        "published": "2026-08-16T06:23:37.000Z"
      },
      {
        "outlet": "Gulf News",
        "title": "Pan masala ad row: Shah Rukh Khan, Ajay Devgn, Tiger Shroff face FDA notices",
        "url": "https://urgent.news/2026/08/16/pan-masala-ad-row-shah-rukh-khan-ajay-devgn-tiger-shroff-face-fda",
        "published": "2026-08-16T08:54:07.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}