{
  "id": 12379231,
  "title": "Trump's 'super intelligence' rebrand keeps Slovenian domain sales surging",
  "url": "https://urgent.news/2026/10/06/trumps-super-intelligence-rebrand-keeps-slovenian-domain-sales-surging",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-06T12:59:47.000Z",
  "source": {
    "name": "Euronews",
    "slug": "euronews",
    "url": "https://www.euronews.com/2026/10/06/trumps-super-intelligence-rebrand-keeps-slovenian-domain-sales-surging"
  },
  "original_language": "en",
  "account": "In the wake of Donald Trump's executive order renaming artificial intelligence to \"super intelligence,\" or SI, domain sales in the .si extension have surged. Hostinger, a web hosting company, reported that 22,800 domains have been registered by 8,000 buyers since Trump's comments on September 23 at the UN. Registrations peaked in the first two days of October, with 5,300 each day. Activity slowed during weekends to 2,246 on Saturday and 2,804 on Sunday, still five times the average of 520 domains per day. The majority of buyers, 5,640 and 5,560 respectively, are from the US and India. Morocco led with 1,320 registrations, ahead of the UK, UAE, and Canada. Moroccan buyers average 4.9 domains each, suggesting many are buying for resale. Of the registrations, only 3% include explicit AI terms, indicating the domains are more about the new SI moniker than artificial intelligence. The shift from artificial intelligence to super intelligence was first suggested during Trump's UN speech two weeks ago, arguing that \"super intelligence\" more accurately describes the technology. Top AI companies have not publicly opposed Trump's rebranding, with Elon Musk's SpaceXAI company adopting the SI moniker. This has led to a rush to buy .si domains, changing the digital real estate landscape.",
  "summary": "Slovenia has struck digital gold, courtesy of the White House. Since US President Donald Trump signed an executive order rebranding artificial intelligence as \"super intelligence\"or \"SI\", buyers have been scrambling for the country's .si web domains.",
  "key_points": [
    "22,800 .si domains registered since September 23",
    "Registrations peaked at 5,300 daily in first two days of October",
    "5,640 US buyers and 5,560 Indian buyers dominate registrations"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}