{
  "id": 12377577,
  "title": "Consumer brands are digital health’s missing link",
  "url": "https://urgent.news/2026/10/06/consumer-brands-are-digital-healths-missing-link",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-10-06T12:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91617600/consumer-brands-are-digital-healths-missing-link"
  },
  "original_language": "en",
  "account": "At the EWA, women are connecting to share knowledge and inspire personal and professional growth. Our guest Annie Bloomquist, a seasoned consumer and digital health executive, highlights the crucial role consumer brands play in the digital health landscape. Despite consumers' growing interest in health and wellness technology, only a small percentage achieve their goals. Bloomquist identifies the missing link as a sustained connection that transforms intention into lasting behavior change. She emphasizes that technology alone cannot sustain this relationship; instead, consumer brands possess a valuable asset in the form of the trust and data accumulated over years of daily interactions with consumers. This relationship, Bloomquist explains, allows consumers to share more honestly and provides a foundation for brands to build science-backed health platforms. She stresses that companies need to view consumer relationships as infrastructure, investing in the long-term trust that keeps consumers engaged even when motivation wanes. Bloomquist also notes that consumer brands have historically focused on short-term commercial returns, but now, as the lines between consumer brands and digital health blur, they must adopt a longer-term perspective. By investing in third-party scientific validation and establishing partnerships with health systems and research institutions, brands can transform skeptical consumers into engaged ones and gain the credibility needed to influence health system behavior. She cautions that companies that fail to recognize the significance of this relationship will face a credibility ceiling. The key message for consumer brand executives is that now is the time to act, leveraging their existing relationships and data to define the next decade of health outcomes.",
  "summary": "At the EWA, we enable C-suite women to mentor each other to achieve personal and professional success. I am honored to share insights from thought leaders who are part of our peer-to-peer community. This month I introduce Annie Bloomquist, a consumer and digital health executive who has spent her career at the intersection of consumer trust and emerging technology. She led transformations across…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}