{
  "id": 12372194,
  "title": "I’ve spent a decade teaching AI to write. Here’s why your slop posts are ruining your LinkedIn",
  "url": "https://urgent.news/2026/10/06/ive-spent-a-decade-teaching-ai-to-write-heres-why-your-slop-posts-are",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-06T11:30:00.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/10/06/ai-slop-marketing-ghostwriter-copy/"
  },
  "original_language": "en",
  "account": "The LinkedIn landscape is rife with poor-quality content generated by artificial intelligence, which has now reached such an extent that the platform introduced a \"seems like AI slop\" button in July 2026. More than a million users had utilized the button within two weeks of its launch. Research indicates that 41% of long-form LinkedIn posts from April to June 2026 were entirely AI-generated, as reported by Pangram. Despite the initial belief that generic LLMs would solve content creation, the opposite appears to be true. Long-form posts produced using generic AI tools have been shown to garner approximately 40% fewer views compared to those crafted before the AI boom. No one seeks to completely avoid AI in the ever-evolving marketing environment; the answer lies in identifying and eliminating \"slop.\" As marketers, we are constantly pressured to produce content across multiple channels and in various formats, with algorithms favoring frequent posting. However, relying on the same AI tools used by everyone results in an overwhelming uniformity in language and content. Writers must remember that the purpose of writing is to communicate, whether it's to inform, entertain, share, or connect. Using a generic AI tool to post for the sake of posting is counterproductive, as it stifles the development of a unique voice. To stand out in the flood of AI-generated content, one must focus on their own voice, leverage personal data and anecdotes, and ensure that the content offers something genuinely new and valuable. Writing on LinkedIn should aim to engage readers and foster trust, not just generate likes and comments. The key to overcoming AI slop is to abandon the practice of producing unthinking, generic content and instead craft meaningful, purposeful posts that resonate with the audience.",
  "summary": "Ten years ago, it would have been inconceivable for a Fortune 500 firm and a mom-and-pop to share a ghostwriter. So why are they now?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}