{
  "id": 12365362,
  "title": "Misuse of AI is brands’ top reputational threat, new survey says",
  "url": "https://urgent.news/2026/10/06/misuse-of-ai-is-brands-top-reputational-threat-new-survey-says",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-06T11:00:35.000Z",
  "source": {
    "name": "Guardian Technology",
    "slug": "guardian-technology",
    "url": "https://www.theguardian.com/technology/2026/oct/06/ai-misuse-brand-reputation"
  },
  "original_language": "en",
  "account": null,
  "summary": "The findings come after warnings from tech leaders that AI placed in the wrong hands could trigger larger threats such as nuclear war or bioweaponry destruction Misusing artificial intelligence (AI) is the top threat to companies’ reputations – more so than being accused of putting children in the way of mental, emotional or physical harm and issues exposed by the US-Israel war on Iran, among…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Guardian US",
        "title": "Misuse of AI is brands’ top reputational threat, new survey says",
        "url": "https://urgent.news/2026/10/06/misuse-of-ai-is-brands-top-reputational-threat-new-survey-says-12367685",
        "published": "2026-10-06T11:00:35.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}