{
  "id": 12353080,
  "title": "Jefferies cuts Celsius stock price target on margin concerns",
  "url": "https://urgent.news/2026/10/06/jefferies-cuts-celsius-stock-price-target-on-margin-concerns",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-06T10:07:01.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/analyst-ratings/jefferies-cuts-celsius-stock-price-target-on-margin-concerns-93CH-4933822"
  },
  "original_language": "en",
  "account": "Jefferies has reduced its price target for Celsius Holdings (NASDAQ:CELH) stock to $42 from $44, while keeping a Buy rating. The investment firm anticipates a 12% decline in third-quarter sales, aligning with the second quarter's performance. They believe this marks the bottom for the brand, with projected sales reaching $795 million, matching the consensus estimate. Jefferies expects EBITDA to fall short of expectations due to a lower gross margin of 47.3%, compared to the Street estimate of 48%. This EBITDA shortfall is $7 million less than the consensus forecast. The company's sales decline is attributed to focused SKU cleanup rather than structural issues. Jefferies notes that the key question is when growth will return and at what level. The firm emphasizes that Celsius Holdings must deliver multiple execution proof points to regain investor confidence. Celsius Holdings has faced several recent developments, including a downgrade from Deutsche Bank to Hold and a price target increase to $35 from $30. Piper Sandler maintains an Overweight rating but is concerned about shelf resets at a major retailer, likely Walmart. Celsius Holdings' CEO, John Fieldly, recently purchased 18,000 shares of common stock, possibly reflecting confidence in the company's future. Goldman Sachs released NielsenIQ sales data showing a 1% increase in total store sales for the recent four-week period, though growth has slowed. These developments present a mixed picture for investors evaluating Celsius Holdings' current and future market position.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}