{
  "id": 12341303,
  "title": "From growing demand for AI to premium upgrades, Amazon India reveals what customers want ahead of Amazon Great Indian Festival 2026",
  "url": "https://urgent.news/2026/10/06/from-growing-demand-for-ai-to-premium-upgrades-amazon-india-reveals",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-06T08:36:10.000Z",
  "source": {
    "name": "Economic Times Tech",
    "slug": "economic-times-tech",
    "url": "https://economictimes.indiatimes.com/tech/artificial-intelligence/from-growing-demand-for-ai-to-premium-upgrades-amazon-india-reveals-what-customers-want-ahead-of-amazon-great-indian-festival-2026/articleshow/134729445.cms"
  },
  "original_language": "en",
  "account": "Amazon India has observed that consumers are becoming more focused on the value of technology purchases, prioritizing durability, trusted performance, and long-term worth. This shift in consumer mindset is occurring alongside rising input costs and a trend towards premiumization. Despite these challenges, customers are more deliberate in their research, comparing features and evaluating long-term value before making purchases.\n\nAmazon India's Director of Consumer Electronics, Zeba Khan, reports that customers are upgrading to higher-priced electronics after thorough research, often entering the market at premium price points. This behavior extends to various product categories, such as large-screen televisions and high-capacity appliances. Customers are also increasingly drawn to AI-enabled devices, viewing AI as both a feature and a tool for discovering products and comparing specifications. AI is now considered a buying criterion, with nearly half of the devices sold on Amazon India being AI-powered.\n\nTo help customers navigate the increasingly complex product portfolios, Amazon India has introduced AI-generated review summaries, visual search capabilities, and generative AI shopping assistant, Rufus. Affordability remains an important factor in purchasing decisions, with EMI options, exchange programmes, and cashback offers playing a significant role. Customers are deliberately researching products, comparing features, and making informed choices to justify any premium spending.",
  "summary": "As the Amazon Great Indian Festival 2026 approaches, technology shoppers are becoming more research-led, weighing AI capabilities, performance and long-term value before upgrading. Zeba Khan, Director - Consumer Electronics, Amazon India, weighs in.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Business Recorder",
        "title": "Indian shares extend gains ahead of RBI rate decision",
        "url": "https://urgent.news/2026/10/06/indian-shares-extend-gains-ahead-of-rbi-rate-decision",
        "published": "2026-10-06T10:49:25.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}