{
  "id": 12330377,
  "title": "‘Pull the plug’: protesters resort to direct action against AI firms",
  "url": "https://urgent.news/2026/10/06/pull-the-plug-protesters-resort-to-direct-action-against-ai-firms-12330377",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-06T06:00:04.000Z",
  "source": {
    "name": "Guardian Technology",
    "slug": "guardian-technology",
    "url": "https://www.theguardian.com/technology/2026/oct/06/pull-the-plug-protesters-resort-to-direct-action-against-ai-firms"
  },
  "original_language": "en",
  "account": "Direct action against AI companies is gaining traction as concerns about the technology's risks mount. Emma, a 28-year-old bartender, joined Pull The Plug, an anti-AI movement, after feeling alarmed by AI's potential dangers. Emma and others disrupted a tech industry dinner hosted by Nvidia, shouting \"Pull the plug on Nvidia\" and \"Pull the plug on Palantir.\" The activist group, launched in January, has about 300 members and is backed by a tech insider funder. Similar movements, like PauseAI, have seen a surge in volunteer sign-ups following alarming news about AI's risks.",
  "summary": "Campaign groups report surge in membership after a spate of AI safety alerts and apocalyptic warnings In a bar below Waterloo Bridge, a cell of a fast-growing anti-AI protest movement met last week to plot their latest move: disrupting a tech industry dinner being addressed by a senior executive from the chip maker Nvidia. Emma, a 28-year-old bartender, had never before taken direct action and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Guardian Business",
        "title": "‘Pull the plug’: protesters resort to direct action against AI firms",
        "url": "https://urgent.news/2026/10/06/pull-the-plug-protesters-resort-to-direct-action-against-ai-firms",
        "published": "2026-10-06T06:00:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}