{
  "id": 12321464,
  "title": "Kamerahersteller: Wie sich Leica immer wieder neu erfindet",
  "url": "https://urgent.news/2026/10/06/kamerahersteller-wie-sich-leica-immer-wieder-neu-erfindet",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-06T06:51:00.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/technik/it-internet/technologie-wie-hat-leica-aus-kameras-ein-lebensgefuehl-gemacht/100218417.html"
  },
  "original_language": "de",
  "account": "Wetzlar, Germany – The Leica Camera AG, established in 1869 initially as a producer of microscopes, continues to refine glass for lenses, a process that has remained largely unchanged since the inception of telescopes in the 17th century, regardless of whether it involves eyeglasses, telescopes, or camera lenses. However, the company is now adopting a method that disrupts this long-standing tradition.\n\nAt its production facility in Wetzlar, Leica's employees create lenses by pressing glass blanks into molds made of tungsten carbide, a material heated to 700 degrees Celsius under high pressure. This process slowly shapes the glass into an aspherical form, calculated by engineers through computer simulations. The first product to fully utilize this technology is the Noctilux M-35, a high-light-gathering lens. Since the end of January, it has been available in stores for approximately 9000 Euros. According to Jan-Helge Staasmeyer, head of tool manufacturing, the new lens is lighter and more compact than its predecessor, maintaining the same level of light-gathering capacity. Staasmeyer explains, \"We capitalize on what we can physically achieve.\"\n\nThe pricing and prestige associated with Leica are characteristic of the brand, known for producing compact cameras with leather and metal casings and a photographic aesthetic that appeals to enthusiasts. High detail fidelity, precise color reproduction, and the trademarked softening of background focus are key aspects of this appeal. However, nostalgia alone is insufficient. To maintain its reputation, Leica must continuously innovate technologically. This need for renewal becomes even more pressing in an era where smartphones have become the primary camera for many users.\n\nAndreas Kaufmann understands this better than most. As a founder of his investment firm ACM, Kaufmann played a crucial role in acquiring Leica in 2004 and preventing its insolvency in 2005. He asserts, \"We had to develop the right products to ensure the brand had a presence.\" Periodically, \"technology leaps\" are necessary to achieve this.",
  "summary": "Leica hat eine treue Fangemeinde und stand trotzdem einmal vor der Pleite. Wie Mehrheitseigner Andreas Kaufmann die Marke immer wieder neu erfindet – und was er von Leica-Parfüm hält.",
  "key_points": [
    "Leica Camera AG, founded in 1869, initially produced microscopes.",
    "Leica employs tungsten carbide molds to manufacture aspherical lenses.",
    "Company innovates to maintain reputation amidst smartphone dominance."
  ],
  "editors_take": "Leica's adoption of a new lens manufacturing process enables the company to produce lighter, more compact lenses with maintained performance, bolstering its reputation for innovation in a market challenged by smartphone cameras.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}