{
  "id": 12321110,
  "title": "Conad Adriatico investe 270 milioni in tre anni",
  "url": "https://urgent.news/2026/10/06/conad-adriatico-investe-270-milioni-in-tre-anni",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-06T06:22:01.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/conad-adriatico-investe-270-milioni-tre-anni-AJumR9ZB"
  },
  "original_language": "it",
  "account": "Conad Adriatico, one of the five retail cooperative unions in the Conad system, is set to hold a shareholder convention on Thursday, during which an investment plan worth 270 million euros is expected to be discussed. The funds will be allocated over the next three years, with a significant portion directed towards the commercial network, including new openings, renovations, expansions, and optimization of existing stores. Antonio Di Ferdinando, the company's CEO for nearly 40 years, touched upon various aspects of the investment, emphasizing that it will enhance competitiveness, productivity, and entrepreneurial capacity within the network. According to Niq's data, Conad Adriatico holds a 17.6% market share and is the leading brand in Abruzzo, Marche, and Molise. The CEO's plans for the coming year involve investing around 75 million euros, with 9 million dedicated to store renovations. Additionally, ten new openings are in the pipeline, alongside the construction of a new logistics hub in Centobuchi, Ascoli Piceno, funded by a 20-million-euro investment. The hub will provide over 20,000 square meters of usable space to better serve stores in Marche and Abruzzo. Conad Adriatico is part of the Gdo group, along with Eurospin, which is expanding internationally, primarily in the Balkans. \"Twenty years ago, we entered the Albanian market, and today, we are carefully evaluating development opportunities,\" the CEO noted. For the future, Conad Adriatico aims for gradual growth while adapting its model to the specific characteristics of each local market. Currently, Conad Adriatico operates 35 supermarkets in Albania and Kosovo, with some high-performing points of sale. \"Our stores achieve an average productivity rate of 7,000 to 9,000 euros per square meter,\" Di Ferdinando stated. Business intelligence and AI technologies are also part of the company's growth strategy, helping to predict demand, optimize inventory, improve logistics, and streamline processes. Di Ferdinando emphasized that technology is merely a tool, not the ultimate goal, and must free up resources and time to focus on product quality, customer service, and client relationships. Conad Adriatico currently serves 446 points of sale in various Marche provinces, as well as in Abruzzo, Molise, Puglia, and Basilicata, with additional outlets in Albania and Kosovo. The company employed approximately 9,000 people across central offices and stores in 2025, with revenue reaching over 2.35 billion euros, marking a 4.8% increase compared to the previous year. Over the past five years, Conad Adriatico's revenue has grown by 27%, driven by continuous investments in the network, entrepreneurship development, and a stronger presence in local areas. \"The true challenge is to grow while increasing the network's productivity, processes, and investments,\" Di Ferdinando concluded, highlighting ongoing efforts to enhance brand recognition, fresh produce offerings, services, and customer understanding, all aimed at driving growth at the individual store level.",
  "summary": "Nel 2027 verranno utilizzati 75 milioni di euro per aperture e ristrutturazioni. Ai e la business intelligence per aumentare i margini",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}