{
  "id": 1230998,
  "title": "UK PM Andy Burnham shifts focus to TikTok and podcasts in social media push",
  "url": "https://urgent.news/2026/08/16/uk-pm-andy-burnham-shifts-focus-to-tiktok-and-podcasts-in-social",
  "topic": "world",
  "section": "World",
  "published": "2026-08-16T07:59:43.000Z",
  "source": {
    "name": "South China Morning Post",
    "slug": "south-china-morning-post",
    "url": "https://www.scmp.com/news/world/europe/article/3364179/uk-pm-andy-burnham-shifts-focus-tiktok-and-podcasts-social-media-push"
  },
  "original_language": "en",
  "account": null,
  "summary": "Whether he is pulling a pint, tossing a builder’s helmet in the air or running with Olympic medallist Mo Farah, the UK’s new Prime Minister Andy Burnham has embraced social media with a deft touch. As well as putting out videos on his own accounts on X and TikTok, he has sought to broaden his audience by appearing on entertainment channels run by creators with large followings. Compared with…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Gulf News",
        "title": "UK PM Andy Burnham urges ‘reflection’ after death of Cambridge professor",
        "url": "https://urgent.news/2026/08/15/uk-pm-andy-burnham-urges-reflection-after-death-of-cambridge-professor",
        "published": "2026-08-15T15:09:23.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}