{
  "id": 12303353,
  "title": "Simpler itineraries, longer stays: How travellers embrace doing less while on holiday",
  "url": "https://urgent.news/2026/10/06/simpler-itineraries-longer-stays-how-travellers-embrace-doing-less",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-06T05:00:43.000Z",
  "source": {
    "name": "Euronews",
    "slug": "euronews",
    "url": "https://www.euronews.com/2026/10/06/simpler-itineraries-longer-stays-how-travellers-embrace-doing-less-while-on-holiday"
  },
  "original_language": "en",
  "account": "As autumn approaches, travel trend reports begin to surface, predicting the trends for 2027. One of the main predictions from UK-based travel and tourism marketing brand Lemongrass is a shift towards the \"anti-optimised\" holiday. This involves doing less, spending longer in a destination, and having a simpler itinerary. The report also highlights a move away from bucket lists, biohacking, and AI-generated itineraries, as travellers seek deeper, slower, and more emotionally fulfilling experiences. CEO and Founder of Lemongrass Marketing, Mirjam Peternek McCartney, suggests that the question is no longer \"what can I do?\" but rather \"how do I want to feel?\" while travelling.",
  "summary": "From slower, less-planned breaks to AI scepticism and the rise of nearby escapes, travellers are expected to prioritise deeper and more meaningful experiences in 2027.",
  "key_points": [
    "Travel trend predicts shift to anti-optimised holidays",
    "Focus on simpler itineraries and longer stays",
    "Emphasis on deeper, slower, emotionally fulfilling experiences"
  ],
  "editors_take": "Travellers are shifting their focus from maximising experiences to prioritising emotional fulfilment, favouring longer stays, simpler itineraries, and a more relaxed approach to holiday-making.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}