{
  "id": 12285953,
  "title": "OpenAI Is Bringing Visual Ads To ChatGPT Later This Month",
  "url": "https://urgent.news/2026/10/06/openai-is-bringing-visual-ads-to-chatgpt-later-this-month",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-06T02:57:57.000Z",
  "source": {
    "name": "Lowyat.NET",
    "slug": "lowyat-net",
    "url": "https://www.lowyat.net/2026/406430/openai-bringing-visual-ads-to-chatgpt/"
  },
  "original_language": "en",
  "account": "OpenAI is set to introduce visual advertisements within the ChatGPT platform later this month, as reported in a recent blog post by the company. The new ad format will initially be tested in the United States, but no specific timeline for a global rollout has been disclosed. These visual ads will debut during the image generation process, featuring products and services depicted as images, while remaining distinct from the generated image itself.\n\nOpenAI has assured that the ads will bear a clear label and will not impact the responses provided by ChatGPT. The company also mentions that the new ad format will offer users a clearer visualization of how products and services could integrate into their lives, whether in the form of a large, full-screen image or a series of smaller thumbnail-sized pictures.\n\nCurrently, these visual ads will only be available to free and Go users, excluding Plus, Pro, Business, Enterprise, and Edu subscribers. OpenAI has implemented safeguards to guarantee that ads are only displayed in topics deemed appropriate for advertising. Additionally, the company will employ continuous monitoring, incorporating both automated checks and human oversight, to ensure the effectiveness of these safeguards, with particular attention paid to users who may be emotionally vulnerable or sensitive.",
  "summary": "Earlier this year, OpenAI started rolling out advertisements to ChatGPT’s free and Go users. Now, the company is testing a new visual ad format for the popular chatbot. In a recently published blog post, the company said the new format will begin testing later this month, with users in the US being the first to […] The post OpenAI Is Bringing Visual Ads To ChatGPT Later This Month appeared first…",
  "key_points": [
    "OpenAI to introduce visual ads in ChatGPT later this month.",
    "Ads to debut in United States, no global rollout timeline disclosed.",
    "Visual ads will appear during image generation, labeled distinctly."
  ],
  "editors_take": "OpenAI's introduction of visual ads to ChatGPT marks a shift towards monetization, offering advertisers new ways to reach users while excluding paid subscribers from the ad experience.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}