{
  "id": 12281456,
  "title": "Actor Park Bo-gum turns palace sounds into new Korean travel experience",
  "url": "https://urgent.news/2026/10/06/actor-park-bo-gum-turns-palace-sounds-into-new-korean-travel",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-06T02:32:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/people-events/20261006/actor-park-bo-gum-turns-palace-sounds-into-new-korean-travel-experience"
  },
  "original_language": "en",
  "account": "Korean actor Park Bo-gum recently hosted an immersive walking tour through Changgyeong Palace, introducing international visitors to the concept of sensory travel. The event, called the Korea Sound Journey, was organized by the Ministry of Culture, Sports and Tourism in collaboration with the Korea Tourism Organization. Over 2,300 applicants from 20 countries, including the U.S., China, Japan, and Thailand, applied to participate in the tour, which is part of Korea's 2026 global advertising campaign, \"Begin to Hear Korea.\"\n\nPark Bo-gum, who is serving his second consecutive year as Korea's honorary tourism ambassador, starred in the promotional series alongside a Danish musician. Together, they traveled the country, recording everyday soundscapes to create a unique audio experience. The first half of the tour involved structured sound walking sessions led by sound specialists through the palace grounds. Attendees used directional field audio recorders to capture the ambient sounds of the ancient site.",
  "summary": "Actor Park Bo-gum led a group of roughly 100 international visitors on a soundscape walking tour at Changgyeong Palace earlier this month, spearheading a campaign by cultural authorities to shift tourism promotion toward sensory travel. Organized by the Ministry of Culture, Sports and Tourism alongside the Korea Tourism Organization, the \"Korea Sound Journey\" event brought together travelers and…",
  "key_points": [
    "Park Bo-gum hosts immersive palace tour, introducing sensory travel.",
    "Korea Sound Journey organizes tour with 2,300 international applicants.",
    "Actor stars in promotional series, recording everyday soundscapes."
  ],
  "editors_take": "This sensory travel experience marks a shift in showcasing Korea's cultural heritage, leveraging soundscapes to attract international visitors and position the country as a unique travel destination.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Actor Park Bo-gum turns palace sounds into new Korean travel experience",
        "url": "https://urgent.news/2026/10/06/actor-park-bo-gum-turns-palace-sounds-into-new-korean-travel-12284922",
        "published": "2026-10-06T02:52:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}