{
  "id": 12273579,
  "title": "BBVA relaunches its private and personal banking to accelerate business",
  "url": "https://urgent.news/2026/10/05/bbva-relanza-su-banca-privada-y-personal-para-acelerar-el-negocio",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-05T22:51:50.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/empresas/banca/2026/10/06/6ac3f095468aeb7e4d8b45a5.html"
  },
  "original_language": "es",
  "account": "BBVA has launched Global Wealth, a new global structure that brings together its personal, private, and wealth management banking services under one umbrella. The move aims to boost growth in wealth management, with a target of around 20% annual growth globally. The new structure includes a rebranding, with the personal banking segment being renamed Premium, private banking becoming Private Banking, and BBVA Patrimonios becoming UHN Patrimonio. The rollout has started in Spain, with Mexico to follow, and the rest of the countries where BBVA operates to be completed by the end of October.",
  "summary": "The bank is launching a new structure and international brand with which it aims to grow around 20% annually in wealth management.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}