{
  "id": 12234841,
  "title": "Serena Williams Wears Silvia Tcherassi Design in International Luxury Campaign",
  "url": "https://urgent.news/2026/10/05/serena-williams-wears-silvia-tcherassi-design-in-international-luxury",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-05T21:47:00.000Z",
  "source": {
    "name": "Colombia One",
    "slug": "colombia-one",
    "url": "https://colombiaone.com/2026/10/05/serena-williams-silvia-tcherassi-audemars-piguet/"
  },
  "original_language": "en",
  "account": "Serena Williams has graced an international luxury campaign for Swiss watchmaker Audemars Piguet, donning a peach dress designed by Colombian fashion designer Silvia Tcherassi. The former tennis champion was accompanied by actress Teyana Taylor and Colombian singer J Balvin in the campaign. Tcherassi, who has a clientele including royalty, Hollywood celebrities, and musicians, is based in Barranquilla, Colombia. Her Pre-Fall 2026 collection features a floor-length dress with a deep halter neckline, thin straps that tie at the back, ruching, and gold embellishments. The dress is crafted from 51% viscose and 49% acetate, and is priced at US$1,690 in the United States, with a local price of 5.2 million Colombian pesos in Colombia. Tcherassi's designs have been worn by Queen Rania of Jordan, Queen Máxima of the Netherlands, and Princess Maria-Olympia of Greece, showcasing her presence in the exclusive luxury market traditionally dominated by European fashion houses.",
  "summary": "Serena Williams has brought Colombian fashion to an international luxury campaign, wearing a peach dress by Barranquilla-born designer Silvia Tcherassi for Swiss watchmaker Audemars Piguet. The former tennis champion appeared in a peach dress from Tcherassi’s Pre-Fall 2026 collection alongside actress Teyana Taylor and Colombian singer J Balvin. Tcherassi’s website lists the floor-length design…",
  "key_points": [
    "Serena Williams stars in Audemars Piguet luxury campaign",
    "Colombian designer Silvia Tcherassi creates peach dress",
    "Tcherassi's Pre-Fall 2026 collection priced at $1,690"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}