{
  "id": 12232120,
  "title": "LEGO Deals: Walmart and Target Sales Aim at Amazon’s Prime Big Deal Days",
  "url": "https://urgent.news/2026/10/05/lego-deals-walmart-and-target-sales-aim-at-amazons-prime-big-deal-days",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T20:46:22.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/lego-deals-amazon-prime-big-deal-days-2026"
  },
  "original_language": "en",
  "account": "Walmart and Target are running LEGO sales in conjunction with Amazon's Prime Big Deal Days sale happening October 6-7. These deals offer significant discounts, with some going as high as 50% off. The competition is taking advantage of Amazon's sale to entice customers with their own offers. Target's LEGO deals are a flat 30% off, making it a great opportunity to snag Star Wars, Fortnite, Wicked, Harry Potter, and other popular sets. Walmart's discounts vary, but some are even better, such as 37% off Heihei, the chicken from Moana 2. For more information on upcoming LEGO set announcements and additional deals, refer to the article's running list.",
  "summary": "Tons of LEGO deals are available now, because Amazon, Walmart, and Target are all running competing sales this week.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "Digital Camera World",
        "title": "Amazon Prime Big Deal Days starts early as the cult-like favorite DJI Osmo Pocket 3 hits its lowest-ever price",
        "url": "https://urgent.news/2026/10/05/amazon-prime-big-deal-days-starts-early-as-the-cult-like-favorite-dji",
        "published": "2026-10-05T11:02:12.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "Prime Day Mac deals start early: New Mac mini $150 off, MacBook Air $200 off, much more",
        "url": "https://urgent.news/2026/10/05/prime-day-mac-deals-start-early-new-mac-mini-150-off-macbook-air-200",
        "published": "2026-10-05T12:23:32.000Z"
      },
      {
        "outlet": "IGN",
        "title": "Star Wars Zero Company Gets Its First Big Discount at Amazon Ahead of Prime Big Deal Days",
        "url": "https://urgent.news/2026/10/05/star-wars-zero-company-gets-its-first-big-discount-at-amazon-ahead-of",
        "published": "2026-10-05T12:59:28.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "12 of the biggest hi-fi deals in Amazon's early Big Deal Days: AirPods, a Sony turntable and much more",
        "url": "https://urgent.news/2026/10/05/12-of-the-biggest-hi-fi-deals-in-amazons-early-big-deal-days-airpods",
        "published": "2026-10-05T14:08:08.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "Sony ULT WEAR deal knocks $117 off these bass-heavy headphones",
        "url": "https://urgent.news/2026/10/05/sony-ult-wear-deal-knocks-117-off-these-bass-heavy-headphones",
        "published": "2026-10-05T14:56:37.000Z"
      },
      {
        "outlet": "MacRumors",
        "title": "Prime Day Is Not Just Amazon: See the Biggest Competing Deals From Sony, Best Buy, and Walmart",
        "url": "https://urgent.news/2026/10/05/prime-day-is-not-just-amazon-see-the-biggest-competing-deals-from",
        "published": "2026-10-05T15:21:16.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}