{
  "id": 12219272,
  "title": "‘Gilmore Girls’ Was Never TV’s Biggest Hit. Its Enduring Appeal Shows How Brands Can Became More Valuable With Age",
  "url": "https://urgent.news/2026/10/05/gilmore-girls-was-never-tvs-biggest-hit-its-enduring-appeal-shows-how",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T20:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/marc-berman/gilmore-girls-brand-value/91414745"
  },
  "original_language": "en",
  "account": null,
  "summary": "More than two decades after its debut, Gilmore Girls demonstrates how a distinctive brand, loyal audience and smart distribution can create enduring value.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}