{
  "id": 12215371,
  "title": "These 150 streets could be the best places to trick-or-treat in America",
  "url": "https://urgent.news/2026/10/05/these-150-streets-could-be-the-best-places-to-trick-or-treat-in",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-05T18:19:56.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91618301/these-150-streets-could-be-the-best-places-to-trick-or-treat-in-america"
  },
  "original_language": "en",
  "account": "As Halloween draws near, a list of the 150 best streets for trick-or-treating has been unveiled by Reese's, a Hershey's brand. Reese's analyzed various factors including costume and candy purchasing trends, community participation, decorations, and walkability across the nation to determine the top streets. The final roster, accessible on the Reese's website, is categorized by regions, including streets from the Northeast to Alaska and Hawaii. One such street, Kingwood Rd. in Little Rock, Arkansas, ranked highly with scores of 80.3 for 'haul' and 75.3 for 'haunt', thanks to its densely packed houses and high walkability. Meanwhile, Beals St. in Brookline, Massachusetts, earned a top-tier score in the high 90s due to enthusiastic neighborhood involvement and innovative decorations. Melissa Blette, Senior Brand Manager for Reese's Brand at The Hershey Company, stated that Reese's has observed the elements that make the holiday special for many years. To determine the top spots, Reese's formed a \"Halloween Council\" comprising actresses Christina Ricci and Kathy Najimy, as well as creators Rachel Iwanyszyn, Zaire Alford, and Macy Blackwell. Ricci remarked that the best Halloween streets aren't merely those with grand decorations or the biggest budgets, but rather those that foster an atmosphere where trick-or-treaters continue to return, and the whole community is part of the experience. The top street will be revealed on October 21 by the Halloween Council. Apart from the recognition, the chosen street will host a block party organized by Reese's in collaboration with Zillow, providing residents with treats such as Reese's Pumpkins and Peanut Butter Cups.",
  "summary": "The spookiest holiday is right around the corner and seasoned trick-or-treaters know that not all streets are created equal when it comes to Halloween. As Halloween approaches, the Hershey’s-owned brand Reese’s found the country’s top 150 streets for trick-or-treating. The team at Reese’s analyzed data spanning from costume and candy purchasing trends to community participation, decorations, and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}