{
  "id": 12212281,
  "title": "Nintendo Switch 2 drops to £354.99 all-time low to defy the AI tax — pocket £65 in savings across these retailers",
  "url": "https://urgent.news/2026/10/05/nintendo-switch-2-drops-to-354-99-all-time-low-to-defy-the-ai-tax",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-05T18:13:45.000Z",
  "source": {
    "name": "Tom's Hardware",
    "slug": "tom-s-hardware",
    "url": "https://www.tomshardware.com/video-games/nintendo/nintendo-switch-2-drops-to-gbp354-99-all-time-low-to-defy-the-ai-tax-pocket-gbp65-in-savings-across-these-retailers"
  },
  "original_language": "en",
  "account": "The Nintendo Switch 2 has dropped to an all-time low price of £354.99 in the U.K., saving consumers up to £65 compared to the current launch price. This significant price reduction comes as a result of rising component costs, which have forced console manufacturers like Nintendo, Sony, and Microsoft to raise prices. However, Amazon U.K. and other retailers such as Argos, John Lewis, and Smyths Toys have decided to step in and offer the Switch 2 at a highly competitive price.\n\nThe Nintendo Switch 2, which was first introduced less than a year ago, originally launched at an MSRP of £395.99 in the U.K. market. However, due to memory and storage shortages, the console's price was later increased to £419.99 just last month. This makes the current price of £354.99 particularly attractive, as it represents a discount of up to 15% off the adjusted MSRP and a discount of around 10% off the launch price.\n\nWith this price drop, consumers not only save a substantial amount of money, but they also gain access to a diverse library of games and upcoming blockbuster releases. Highly anticipated titles such as The Legend of Zelda: Ocarina of Time remake, Call of Duty: Modern Warfare 4, and Metroid Ravenous are set to launch soon, making the Switch 2 an even more compelling purchase at this price point.\n\nIt is worth noting that discounts on Nintendo consoles are relatively rare, especially on platforms like Amazon, Argos, John Lewis, and Smyths Toys. This makes the current offer on the Nintendo Switch 2 a truly exceptional opportunity for both long-time Nintendo fans and newcomers to the gaming world. With multiple retailers offering this deal, it feels like an early Christmas for gamers looking to upgrade to the latest handheld gaming console.",
  "summary": "The Nintendo Switch 2, typically priced at £419.99, is now available for just £354.99, giving you a great 15% savings!",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}