{
  "id": 12201982,
  "title": "I turned my passion for the outdoors into a community for startup founders. It's become a side hustle that makes me $10K in revenue.",
  "url": "https://urgent.news/2026/10/05/i-turned-my-passion-for-the-outdoors-into-a-community-for-startup",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T17:23:51.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/founders-community-turned-hiking-side-hustle-2026-10"
  },
  "original_language": "en",
  "account": "Alena Beliauskaya, a 37-year-old product director in San Francisco, transformed her love for the outdoors into a thriving community for startup founders. Initially, she organized free weekend activities like hiking and dirt biking to meet like-minded individuals. Now, her community, \"Scrappy Founders,\" offers paid memberships and generates $10,000 in monthly revenue. Beliauskaya started with zero charges for outdoor activities, later introducing membership fees after members expressed high value from the community. The community comprises over 600 founders, with most running AI startups in the Bay Area. Members can join paid tiers for exclusive events and networking opportunities. Beliauskaya monetizes the community through sponsorships and paid experiences while maintaining her dedication to the side hustle, aiming for growth without fully transitioning to a full-time job.",
  "summary": "A product director in San Francisco grew a community for founders, monetizing outdoor activities like hiking and dirt biking for extra income.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}