{
  "id": 12198141,
  "title": "ChatGPT is adding new ads",
  "url": "https://urgent.news/2026/10/05/chatgpt-is-adding-new-ads",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-05T17:15:00.000Z",
  "source": {
    "name": "9to5Google",
    "slug": "9to5google",
    "url": "https://9to5google.com/2026/10/05/chatgpt-is-adding-new-ads/"
  },
  "original_language": "en",
  "account": "OpenAI has announced that its ChatGPT app will soon be introducing more ad space, with a test set to begin later this month. The new visual ad format will display when prompts are processing, specifically during image generation. These ads aim to help users imagine how products and services could fit into their lives by showcasing product inspiration, usage, or experiences through images. Advertisers will have the opportunity to tell their story through images, with ads clearly labeled and separate from the image being created. Currently, testing will focus on image generation in the ChatGPT app for US users starting \"later this month,\" though a broader rollout has not been confirmed. Early findings suggest lower cost per acquisition rates and higher rates of new customers for businesses utilizing the ads.",
  "summary": "OpenAI confirmed today that its ChatGPT app will be adding more space for ads starting with a test later this month. more…",
  "key_points": [
    "ChatGPT app to introduce new ad space later this month",
    "Visual ad format will display during image generation",
    "Ads labeled and separate from image being created"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}