{
  "id": 12190662,
  "title": "Disney Wants Up to $12 Million for Super Bowl Commercials, Even With Big Game Ads Sold Out",
  "url": "https://urgent.news/2026/10/05/disney-wants-up-to-12-million-for-super-bowl-commercials-even-with",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T16:18:00.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/news/disney-seeking-12-million-super-bowl-commercials-sold-out-1236899146/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Disney is attempting a feat of magic that might vex even talented sorcerers like its own Maleficient or Dr. Strange. After clashing with advertisers earlier this year when the company pressed for $10 million for a single 30-second Super Bowl commercial, Disney is trying again — even though it declared in July that all commercial […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}