{
  "id": 12182611,
  "title": "Without Kendrick Lamar — or Drake — How Will Hip-Hop Show Up In the Grammys’ Biggest Categories?",
  "url": "https://urgent.news/2026/10/05/without-kendrick-lamar-or-drake-how-will-hip-hop-show-up-in-the",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-05T16:00:00.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/music/awards/hip-hop-grammys-2027-big-categories-outlook-1236352338/"
  },
  "original_language": "en",
  "account": "Kendrick Lamar's absence at the 2027 Grammys leaves the future of hip-hop's representation uncertain. The rapper, who has won five Grammys in the past two years alone, is set to return with GNX, which earned five awards in 2026. However, since Drake's surge to the top 10 in 2025, no other rapper has reached the chart's top 10, and the Luminate midyear report shows a decline in R&B/hip-hop streams and market share.\n\nAcademy members like Riggs Morales and Chris Anokute acknowledge the lack of new, high-profile hip-hop talent on the horizon, citing a crowded attention economy that favors streamers over artists. While some, like A$AP Rocky and Don Toliver, have delivered strong albums recently, getting recognized by the Grammys' general field voters could take time. Without the usual star power, the 2027 Grammys may see fewer hip-hop contenders in the biggest categories.",
  "summary": "Without an obvious star in contention — and given some of hip-hop’s declines in the past year — the genre’s marquee category chances may be slimmer.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}