{
  "id": 12180951,
  "title": "Andrew Santino and Bobby Lee’s ‘Bad Friends’ Podcast Joins Wave | Exclusive",
  "url": "https://urgent.news/2026/10/05/andrew-santino-and-bobby-lees-bad-friends-podcast-joins-wave-exclusive",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T16:00:00.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/culture-lifestyle/social-trends/bad-friends-podcast-andrew-santino-bobby-lee-wave/"
  },
  "original_language": "en",
  "account": "Andrew Santino and Bobby Lee's podcast \"Bad Friends\" has entered a partnership with Wave for ad sales and distribution, TheWrap is exclusively reporting. Beginning with the upcoming episode, Wave will handle advertising sales and distribution on YouTube, podcast platforms, and other social channels. Santino expressed his excitement about maintaining creative freedom with Wave, while Lee echoed similar sentiments regarding the show's continued success. Both hosts praised Wave for understanding their vision and shared their enthusiasm for the next phase of their show. Wave's Chief Content Officer, Mack Sovereign, highlighted the alignment of creative and growth strategies between Wave and Santino. \"Bad Friends\" launched in 2020 and has garnered over 38 million monthly views. Other podcasts under Wave's umbrella include \"Not Gonna Lie with Kylie Kelce,\" \"7PM in Brooklyn with Carmelo Anthony,\" and \"Power Hour with Ilona Maher.\" Santino is represented by UTA, while Bobby Lee is represented by CAA.",
  "summary": "The ad sales and distribution deal starts Monday with a brand-new episode The post Andrew Santino and Bobby Lee’s ‘Bad Friends’ Podcast Joins Wave | Exclusive appeared first on TheWrap .",
  "key_points": [
    "\"Bad Friends\" podcast partners with Wave for ad sales and distribution",
    "Andrew Santino and Bobby Lee maintain creative freedom with Wave",
    "Wave's Mack Sovereign praises alignment of creative and growth strategies"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}