{
  "id": 12179932,
  "title": "HORIBA Expands Customer-Focused Solutions with New East Coast Analytical Solution Plaza",
  "url": "https://urgent.news/2026/10/05/horiba-expands-customer-focused-solutions-with-new-east-coast",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T15:48:22.000Z",
  "source": {
    "name": "GEN Biotechnology",
    "slug": "gen-biotechnology",
    "url": "https://www.genengnews.com/topics/bioprocessing/horiba-expands-customer-focused-solutions-with-new-east-coast-analytical-solution-plaza/"
  },
  "original_language": "en",
  "account": "HORIBA, a global leader in analytical instruments, has expanded its customer-focused solutions with the grand opening of its Analytical Solution Plaza (ASP) in Piscataway, New Jersey. The 15,000 square foot facility, part of the larger HORIBA facility, has been transformed into a lab environment dedicated to working on applications and methods development with customers across various industries.\n\nKoutara Kato, executive vice president and assistant general manager, commercial operations, at HORIBA Instruments Incorporated, highlighted the company's involvement in industries such as semiconductors, energy, environment, biopharma, and healthcare. He emphasized that each focus area presents both opportunities and challenges for the company.\n\nMichael Oweimrin, national sales manager at HORIBA, noted that ASPs provide a space for the company to apply its technology and scientific expertise to customers' challenges, particularly beneficial for those working with tight budgets due to rising costs for lab equipment, space, and other factors.\n\nThe ASP offers multiple labs for HORIBA scientists to work on customer projects, as well as technical rooms for training application scientists. Its key feature is modularity, allowing instruments to be placed or bolted to tables with wheels for easy movement between labs as needed.\n\nDuring a tour of the facility, scientists demonstrated the use of HORIBA's expertise in modular spectroscopy, particle characterization, and Raman microscopy to address applications in energy and environment, healthcare, and materials and semiconductors. They utilized instruments such as LabRAM Odyssey and LabRAM Soleil Raman microscopes, as well as the Veloci Biopharma Analyzer, designed specifically for biopharma and pharma applications.\n\nBy leveraging its core technologies as orthogonal tools, HORIBA aims to shift the conversation from \"what instrument is needed\" to \"what problem to solve.\" In the life science and biopharma sectors, HORIBA positions its technologies as an underutilized set of tools for applications including biotherapeutic characterization.\n\nThe ASP offers a unique opportunity for customers to bring samples and work with HORIBA scientists and tools to develop solutions to their specific challenges. While there are plans to deliver needed instruments to customers' labs in some cases, the company currently has no plans to increase its headcount and instead relies on its in-house expertise to support customers utilizing the ASP's capabilities.",
  "summary": "HORIBA recently unveiled an Applications Solutions Plaza (ASP) at its Piscataway, New Jersey facility. The ASP allows customers to bring samples for testing or receive on-site demonstrations using modular, laboratory setups configured around specific pain points. The post HORIBA Expands Customer-Focused Solutions with New East Coast Analytical Solution Plaza appeared first on GEN - Genetic…",
  "key_points": [
    "HORIBA opens Analytical Solution Plaza (ASP) in Piscataway, New Jersey.",
    "Facility dedicated to customer applications and method development across industries.",
    "ASP offers modularity for instruments and training, focusing on problem-solving over instruments."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}