{
  "id": 12176570,
  "title": "Italy’s Meloni follows pop stars in seeking to trademark her voice to combat AI deepfakes",
  "url": "https://urgent.news/2026/10/05/italys-meloni-follows-pop-stars-in-seeking-to-trademark-her-voice-to",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-05T15:00:05.000Z",
  "source": {
    "name": "Winnipeg Free Press",
    "slug": "winnipeg-free-press",
    "url": "https://www.winnipegfreepress.com/arts-and-life/entertainment/2026/10/05/italys-meloni-follows-pop-stars-in-seeking-to-trademark-her-voice-to-combat-ai-deepfakes"
  },
  "original_language": "en",
  "account": "Italian Premier Giorgia Meloni has filed an application with the European Union's Intellectual Property Office to trademark her voice, in an effort to safeguard herself against AI-generated deepfakes. The application includes a four-second audio clip of Meloni reciting the phrase \"Io sono Giorgia Meloni\" (I am Giorgia Meloni). This comes amid growing concerns over the proliferation of AI tools capable of convincingly replicating voices and images.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": "https://urgent.news/ill/12176570.png",
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Channel News Asia",
        "title": "Italy PM Meloni seeks EU trademark for her voice amid AI deepfake risks",
        "url": "https://urgent.news/2026/10/05/italy-pm-meloni-seeks-eu-trademark-for-her-voice-amid-ai-deepfake",
        "published": "2026-10-05T11:55:34.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Italian PM Meloni seeks EU trademark for her voice amid AI deepfake risks",
        "url": "https://urgent.news/2026/10/05/italian-pm-meloni-seeks-eu-trademark-for-her-voice-amid-ai-deepfake",
        "published": "2026-10-05T12:22:51.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}