{
  "id": 12175954,
  "title": "Maharashtra Emerges As Kerala’s Third-Largest Tourism Market With 7.71 Lakh Visits In 2025",
  "url": "https://urgent.news/2026/10/05/maharashtra-emerges-as-keralas-third-largest-tourism-market-with-7-71",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T14:48:26.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/mumbai/maharashtra-emerges-as-keralas-third-largest-tourism-market-with-771-lakh-visits-in-2025"
  },
  "original_language": "en",
  "account": "In 2025, Maharashtra emerged as Kerala's third-largest domestic tourism market with 7.71 lakh visitor arrivals, accounting for 3.08% of the state's total domestic tourist visits. Tamil Nadu led with 28.05 lakh visits, while Karnataka followed with 16.18 lakh. K. Biju, IAS, Secretary of Kerala Tourism, discussed these figures with the Free Press Journal (FPJ), noting the potential for growth in Maharashtra. The state aims to attract premium tourists interested in Ayurveda, wellness, backwaters, eco-tourism, and longer stays. Despite strong domestic recovery, Kerala's international tourism remains below pre-pandemic levels, with foreign visits down by 30.91% from 2019. Kerala's tourism receipts reached Rs 50,700 crore in 2025, though foreign receipts still lagged behind. The focus is now on promoting lesser-known destinations in northern Kerala and the Malabar region to expand tourist traffic beyond established locations like Munnar and Kochi.",
  "summary": "Mumbai, October 5, 2026: Maharashtra has emerged as Kerala’s third-largest domestic tourism market outside the state, with 7.71 lakh tourist visits recorded in 2025, prompting Kerala Tourism to focus on the state as a key market for attracting more high-value and premium travellers. Official Kerala Tourism data shows that 7,71,264 visitors from Maharashtra travelled to Kerala in 2025, accounting…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}