{
  "id": 12173883,
  "title": "Musk follows Trump's lead, swaps AI for SI in SpaceX rebrand",
  "url": "https://urgent.news/2026/10/05/musk-follows-trumps-lead-swaps-ai-for-si-in-spacex-rebrand-12173883",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-05T14:29:00.000Z",
  "source": {
    "name": "The Register",
    "slug": "the-register",
    "url": "https://www.theregister.com/offbeat/2026/10/05/musk-follows-trumps-lead-swaps-ai-for-si-in-spacex-rebrand/5301090"
  },
  "original_language": "en",
  "account": "Elon Musk announced that SpaceXAI, the entity resulting from the merger of SpaceX and xAI, will be rebranded as SpaceXSI. This change came after President Donald Trump issued an executive order on September 29, instructing US federal agencies to replace the term \"Artificial Intelligence\" with \"Super Intelligence\" in all communications. Musk supported the decision, stating: \"No more AI. SI. It's better.\" He confirmed that the rebranding would take place, although no specific date was provided. The domain name spacexsi.com was currently listed for sale. The new name, SpaceXSI, evoked images of a 1990s sports car or a sporty family vehicle, reminiscent of Musk's past rebranding efforts, such as changing Twitter to X. The executive order, while not mandating private companies to alter their names, extended the label of \"Super Intelligence\" to technologies that fall under the federal definition of AI, a move that could impact various tech leaders, including Mark Zuckerberg, who already uses the term \"superintelligence\" to describe their ambitions.",
  "summary": "Actual intelligence in worryingly short supply",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Euronews",
        "title": "Musk to follow Trump and rebrand SpaceXAI as SpaceXSI",
        "url": "https://urgent.news/2026/10/05/musk-to-follow-trump-and-rebrand-spacexai-as-spacexsi",
        "published": "2026-10-05T10:42:21.000Z"
      },
      {
        "outlet": "The Register Science",
        "title": "Musk follows Trump's lead, swaps AI for SI in SpaceX rebrand",
        "url": "https://urgent.news/2026/10/05/musk-follows-trumps-lead-swaps-ai-for-si-in-spacex-rebrand",
        "published": "2026-10-05T14:29:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}