{
  "id": 12171478,
  "title": "Musk follows Trump's lead, swaps AI for SI in SpaceX rebrand",
  "url": "https://urgent.news/2026/10/05/musk-follows-trumps-lead-swaps-ai-for-si-in-spacex-rebrand",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-05T14:29:00.000Z",
  "source": {
    "name": "The Register Science",
    "slug": "the-register-science",
    "url": "https://www.theregister.com/offbeat/2026/10/05/musk-follows-trumps-lead-swaps-ai-for-si-in-spacex-rebrand/5301090"
  },
  "original_language": "en",
  "account": "Elon Musk has rebranded SpaceXAI to SpaceXSI, following President Donald Trump's executive order directing federal agencies to replace \"Artificial Intelligence\" with \"Super Intelligence\" in all communications. Musk endorsed the change, stating \"No more AI. SI. It's better\" and confirmed the rebranding plans. The spacexsi.com domain is currently for sale. The name SpaceXSI evokes images of a performance car from the 1990s or a family wagon with sporting capabilities. OpenAI has yet to comment on a potential rebranding to OpenSI. While the executive order does not mandate private companies to change their names, tech leaders like Mark Zuckerberg have already adopted the term \"superintelligence\" to describe their ambitions. Musk, known for his rebranding efforts, tweeted that \"SpaceX is a superintelligence company.\" This decision may have implications for NASA, which previously focused on rocket technology.",
  "summary": "Actual intelligence in worryingly short supply",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Euronews",
        "title": "Musk to follow Trump and rebrand SpaceXAI as SpaceXSI",
        "url": "https://urgent.news/2026/10/05/musk-to-follow-trump-and-rebrand-spacexai-as-spacexsi",
        "published": "2026-10-05T10:42:21.000Z"
      },
      {
        "outlet": "The Register",
        "title": "Musk follows Trump's lead, swaps AI for SI in SpaceX rebrand",
        "url": "https://urgent.news/2026/10/05/musk-follows-trumps-lead-swaps-ai-for-si-in-spacex-rebrand-12173883",
        "published": "2026-10-05T14:29:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}