{
  "id": 12162640,
  "title": "Why Panda Express is embracing an ‘always-on’ gaming strategy",
  "url": "https://urgent.news/2026/10/05/why-panda-express-is-embracing-an-always-on-gaming-strategy",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T14:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/why-panda-express-is-embracing-an-always-on-gaming-strategy/832051/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Panda Express is shifting its approach to gaming, moving away from limited-time activations and towards a more permanent strategy. The company has released a Roblox game that will serve as a persistent virtual destination.\n\nPanda Express is a large restaurant chain with over 2,500 locations across 49 states and 12 countries, generating around $7 billion in annual sales. The company was founded by Andrew Cherng and Peggy Cherng, who met while attending the University of Missouri.\n\nThe Cherngs' backgrounds reflect those of many Panda Express employees, with Andrew born in China and raised in Taiwan and Japan, and Peggy born in Myanmar and raised in Hong Kong. Both immigrated to the US, with Andrew arriving in 1966.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Fast Company",
        "title": "Panda Express’s founders built a $7 billion empire. Now they’re helping 55,000 employees become homeowners",
        "url": "https://urgent.news/2026/10/04/panda-expresss-founders-built-a-7-billion-empire-now-theyre-helping",
        "published": "2026-10-04T08:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}