{
  "id": 12158922,
  "title": "Shimza’s global Afro House journey gets new chapter as DJ becomes brand ambassador",
  "url": "https://urgent.news/2026/10/05/shimzas-global-afro-house-journey-gets-new-chapter-as-dj-becomes",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-05T13:14:54.000Z",
  "source": {
    "name": "The Citizen",
    "slug": "the-citizen",
    "url": "https://www.citizen.co.za/lifestyle/entertainment/shimzas-global-afro-house-journey-gets-new-chapter-as-dj-becomes-brand-ambassador/"
  },
  "original_language": "en",
  "account": "South African DJ and producer Shimza has embarked on a new chapter in his global Afro House journey, becoming the official DJ Ambassador for the whisky brand Monkey Shoulder. Known on stage as Ashley Raphala, Shimza has spent years transforming local Afro House and Afro Tech sounds into a universal language heard on dancefloors worldwide. His career has taken him from Tembisa to prestigious venues across Europe, the United States, and beyond, with his One Man Show standing out as an iconic event in South Africa's music scene.\n\nShimza's influence extended through his imprint, Shimuzic, and his commitment to pushing Afro House and Afro Tech into new territories. In 2020, he achieved a historic milestone by performing from Robben Island on Mandela Day, utilizing his music to raise funds for charity and reach a global audience.\n\nNow, Shimza has partnered with Orange Hour, a concept centered around the magical hour when dusk turns to night. As the DJ Ambassador for Afro House and Afro Tech, Shimza has curated an Orange Hour Spotify playlist, providing listeners with a perfect soundtrack for that transitional time. The playlist embodies the essence of Afro House – good music, good company, and a drink, without the need for a special occasion.\n\nOrange Hour highlights the deeper aspects of Afro House, which extend beyond the rhythm to create an atmosphere, foster movement, and bring people together. The shared experience of feeling a moment transform into a lasting memory is at the core of Shimza's artistic vision and his new role as Monkey Shoulder's DJ Ambassador.",
  "summary": "Shimza has also curated an Orange Hour playlist on Spotify",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}