{
  "id": 12145454,
  "title": "Brands are performing nostalgia to hook you: here's why",
  "url": "https://urgent.news/2026/10/05/brands-are-performing-nostalgia-to-hook-you-heres-why",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T10:50:17.000Z",
  "source": {
    "name": "Creative Bloq",
    "slug": "creative-bloq",
    "url": "https://www.creativebloq.com/design/branding/brands-are-performing-nostalgia-to-hook-you-heres-why"
  },
  "original_language": "en",
  "account": null,
  "summary": "Not every brand has heritage to lean into, but they're doing it anyway.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}