{
  "id": 12144114,
  "title": "New car smell: Taking the fragrant new Omoda 7 for a spin",
  "url": "https://urgent.news/2026/10/05/new-car-smell-taking-the-fragrant-new-omoda-7-for-a-spin",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-05T11:40:31.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/new-car-smell-taking-the-fragrant-new-omoda-7-for-a-spin/"
  },
  "original_language": "en",
  "account": "Bottling that distinct 'new car smell' can be a lucrative endeavor, as evidenced by the various car-branded colognes available today. Ferrari, Jaguar, Bentley, BMW, Aston Martin, Porsche, Mercedes-Benz, and Lamborghini all offer their own fragrances, ranging from the earthy and spicy notes of Ferrari's Scuderia Black to the balsamic and cedarwood scent of Bentley's Azure for Men. Some colognes are surprisingly affordable, with Ferrari's Scuderia Black and Bentley's Azure for Men priced at £45 and £59 respectively. However, Lamborghini took the luxury route, partnering with Xerjoff to create a fragrance that costs £331. While these perfumes are designed for personal use, car manufacturers are increasingly incorporating built-in fragrance diffusers to enhance the vehicle's ambiance. Mercedes-Benz leads the way with its air conditioning system in the top-of-the-range S-Class, capable of making the car smell better. The Omoda 7, a Chinese-made mid-size family SUV, is one such vehicle that features a built-in fragrance bar. Priced between £32,005 and £35,505, it offers a more budget-friendly alternative to its German counterpart, the Mercedes-Benz S-Class, which costs £112,000.",
  "summary": "Can you bottle that new car smell? Adam Hay-Nicholls goes on a scent tour of the Cotswolds in the new Omoda 7 hybrid electric vehicle Could you bottle that ‘new car smell’, you’d be on to a winner. That’s the bracing odour of a bold financial decision. That odour is a cocktail of volatile organic [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}