{
  "id": 12132872,
  "title": "Building advertising for the way people use AI",
  "url": "https://urgent.news/2026/10/05/building-advertising-for-the-way-people-use-ai-12132872",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-05T10:00:00.000Z",
  "source": {
    "name": "OpenAI",
    "slug": "openai",
    "url": "https://openai.com/index/new-chatgpt-ads-format-and-measurement"
  },
  "original_language": "en",
  "account": null,
  "summary": "OpenAI introduces a new visual ad format in ChatGPT and expands measurement tools, attribution partnerships, and brand suitability for advertisers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "OpenAI News",
        "title": "Building advertising for the way people use AI",
        "url": "https://urgent.news/2026/10/05/building-advertising-for-the-way-people-use-ai",
        "published": "2026-10-05T10:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}