{
  "id": 12126372,
  "title": "Omega Has New Bond Watches Even If There Isn’t a New James Bond",
  "url": "https://urgent.news/2026/10/05/omega-has-new-bond-watches-even-if-there-isnt-a-new-james-bond",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-05T10:00:00.000Z",
  "source": {
    "name": "Wired",
    "slug": "wired",
    "url": "https://www.wired.com/story/omega-has-new-bond-watches-even-if-we-dont-have-a-new-bond/"
  },
  "original_language": "en",
  "account": "Omega is launching a new collection of Bond-themed watches, despite the lack of a new James Bond film. Last year, the company's last official Bond tie-in, the titanium No Time to Die Seamaster, was prematurely released in 2019. With Swatch Group's net profit dropping by nearly 90% to $32 million in 2025, Omega decided to create a six-wrist Seamaster Divers collection. The six watches, released in June, are themed around good and evil, with three bearing the \"007\" symbol of James Bond and three featuring the octopus-like motif of Spectre, the fictional terrorist organization in the series. The two non-limited stainless-steel editions are priced at $8,600 each, while the limited-edition numbered sets are priced at $89,800 per pair. Unlike previous Bond collaborations, these watches are not tied to a specific film. Omega previously released a Seamaster Diver 300M Chronograph \"007 First Light\" in May, a new 44-mm chronograph connected to the James Bond video game.",
  "summary": "With no new 007 actor named and no film in the near future, Omega has had to get creative to keep its lucrative spy watch train running.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}