{
  "id": 12122278,
  "title": "RuneScape creator Jagex in hot water over generative AI use in recent trailer",
  "url": "https://urgent.news/2026/10/05/runescape-creator-jagex-in-hot-water-over-generative-ai-use-in-recent",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-05T09:28:10.000Z",
  "source": {
    "name": "Eurogamer",
    "slug": "eurogamer",
    "url": "https://www.eurogamer.net/runescape-dragon-slayer-2-trailer-generative-ai"
  },
  "original_language": "en",
  "account": "RuneScape's developer, Jagex, found itself in hot water after a recent trailer for the game's Dragon Slayer 2 quest sparked controversy over its use of generative AI. The trailer, which featured a sketched style cinematic, unveiled a new big adventure for the long-running British-developed game but quickly drew criticism due to visual anomalies like a hand with six fingers and fantasy Air Jordans. Players were outraged by the apparent misuse of generative AI, a stance Jagex had previously reaffirmed against just days prior. In response, Jagex CEO John Sweeney expressed outrage on Reddit, vowing that the company would not use AI to replace artists or developers, nor in marketing materials or merchandising. The latest trailer's release in such close succession to Jagex's own stance on the matter raised questions about the company's processes and trust in external partners. Following the backlash, Jagex removed the trailer and apologized for the AI-related issues, stating they would overhaul their review processes and collaborate with community creators to ensure the story of Dragon Slayer II met the game's high standards.",
  "summary": "RuneScape creator Jagex recently hosted its annual convention RuneFest, a hub for community events and new reveals for the British developer's many games. Sadly, one of those reveals has spoilt the fun somewhat due to unexpected generative AI use. Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "GamesIndustry",
        "title": "Jagex responds to use of generative AI in RuneScape trailer made by \"trusted external partner\"",
        "url": "https://urgent.news/2026/10/05/jagex-responds-to-use-of-generative-ai-in-runescape-trailer-made-by",
        "published": "2026-10-05T11:08:39.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}