{
  "id": 12115998,
  "title": "Wave 360 Africa wins recognition at Nairobi Trade Fair",
  "url": "https://urgent.news/2026/10/05/wave-360-africa-wins-recognition-at-nairobi-trade-fair",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T08:53:51.000Z",
  "source": {
    "name": "KBC",
    "slug": "kbc",
    "url": "https://www.kbc.co.ke/wave-360-africa-wins-recognition-at-nairobi-trade-fair/"
  },
  "original_language": "en",
  "account": "Kenyan digital marketing agency Wave 360 Africa has received official recognition from the Kenyan government for its innovative approach to connecting brands with audiences. At the ongoing Nairobi International Trade Fair, Cabinet Secretary for Agriculture and Livestock Development Mutahi Kagwe praised the company for its contribution to Kenya's growing creative and digital economy. Kagwe highlighted Wave 360 Africa as an example of how young Kenyan companies can leverage creativity, technology, and deep cultural understanding to build successful brands. Founded in 2022, Wave 360 Africa offers a comprehensive range of services, from strategy and digital campaigns to experiential marketing and events. With offices in Nairobi and Kampala, the company works with diverse clients across various sectors, including government, healthcare, finance, telecommunications, and agriculture. CEO Zedekiah Mukoya emphasized that the recognition validates the team's commitment to understanding local cultures and translating that knowledge into compelling brand experiences. The company's work spans public health campaigns, youth-focused initiatives, digital storytelling, and large-scale brand activations. The Nairobi Trade Fair, which runs from September 28 to October 4, has attracted exhibitors from multiple industries, showcasing the region's diverse business landscape. For Wave 360 Africa, this recognition at the fair marks a significant milestone in its three-year journey of expanding its regional presence in East Africa.",
  "summary": "The firm was recognised for its work in helping brands connect with audiences through creative storytelling, digital campaigns and experiential marketing during the Nairobi International Trade Fair. The post Wave 360 Africa wins recognition at Nairobi Trade Fair appeared first on KBC Digital .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "BusinessDay Nigeria",
        "title": "Nigeria leads Africa’s nearly 1,000bps September rate-cut wave",
        "url": "https://urgent.news/2026/10/05/nigeria-leads-africas-nearly-1-000bps-september-rate-cut-wave",
        "published": "2026-10-05T12:03:54.000Z"
      },
      {
        "outlet": "Semafor",
        "title": "South Africa and US envoys trade barbs",
        "url": "https://urgent.news/2026/10/05/south-africa-and-us-envoys-trade-barbs",
        "published": "2026-10-05T13:50:33.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}