{
  "id": 12104633,
  "title": "E.l.f. Expands Into Fragrance And Body Care With E.l.f. POP",
  "url": "https://urgent.news/2026/10/05/e-l-f-expands-into-fragrance-and-body-care-with-e-l-f-pop",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T07:40:37.000Z",
  "source": {
    "name": "Nasdaq Markets",
    "slug": "nasdaq-markets",
    "url": "https://www.nasdaq.com/articles/elf-expands-fragrance-and-body-care-elf-pop"
  },
  "original_language": "en",
  "account": null,
  "summary": "(RTTNews) - e.l.f. Beauty, Inc (ELF) announced on Monday that its unit e.l.f brands is expanding into fragrance and body care with the launch of e.l.f. POP, a collection built around signature scents inspired by destinations.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}