{
  "id": 12102712,
  "title": "Shoppers Want Technology to Do the Deal Hunting",
  "url": "https://urgent.news/2026/10/05/shoppers-want-technology-to-do-the-deal-hunting",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T08:00:28.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/commerce/shopping/2026/shoppers-want-technology-to-do-the-deal-hunting/"
  },
  "original_language": "en",
  "account": "The PYMNTS Intelligence report reveals that $89.1 billion in recent U.S. consumer spending across grocery, retail, and restaurant purchases could be attributed to automated offer management. This represents consumers who are receptive to automated solutions, accounting for 52% of shoppers and $89.1 billion in combined estimated recent spending. These selective automators and full autopilot shoppers represent 30% of consumers and $44.9 billion in spending, respectively. Full autopilot shoppers are willing to let a system handle payment, quantity, and brand optimization, making up 22% of consumers and $44.2 billion in spending. The report also indicates that offers change consumer behavior beyond price, with 72% of consumers opting for a different product, 71% adjusting quantities, and 43% switching payment methods after seeing an offer. Automation currently accounts for only 13% of online and 10% of in-store offers, with consumers averaging 2.3 steps to redeem online offers and 2.5 steps in-store, requiring significant active effort. Discovery is uneven, with 32% of grocery, 46% of retail, and 50% of restaurant shoppers unaware of offers during their most recent purchase. Consumer demand suggests a broader role for the checkout experience, with 89% of shoppers finding value in having all product-level discounts visible and 77% favoring real-time savings in influencing their shopping and payment preferences. The findings highlight the potential for providers to surface savings while preserving control levels desired by different consumer segments.",
  "summary": "Embedded offers have a sizable audience before merchants, banks and brands solve for full automation. Consumers who are most receptive to automated offer management account for $89.1 billion in estimated recent spending across grocery, retail and restaurant purchases. The finding comes from “Embedded Offers: The Billion-Dollar Opportunity Inside Recent Consumer Spending,” a PYMNTS Intelligence…",
  "key_points": [
    "$89.1 billion spent in U.S. on automated offers",
    "52% of shoppers use selective automation, 30% full autopilot",
    "89% of shoppers value visible product-level discounts"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}