{
  "id": 12089449,
  "title": "Interview: Paulaner-Chef: „Ich bin traditionell – ich trinke Wasser und Bier“",
  "url": "https://urgent.news/2026/10/05/interview-paulaner-chef-ich-bin-traditionell-ich-trinke-wasser-und",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T05:34:00.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/mittelstand/familienunternehmer/familienunternehmen-ich-bin-traditionell-ich-trinke-wasser-und-bier-01/100254359.html"
  },
  "original_language": "de",
  "account": "Florian Schörghuber, a 31-year-old entrepreneur and owner of the Paulaner Brewery, sat down for an interview with the Handelsblatt. His voice was slightly hoarse, a result of his recent extensive work at the Oktoberfest. \"The Oktoberfest accounts for less than 0.5 percent of our revenue, yet it represents 50 percent of our brand,\" he stated, emphasizing the beer festival's significance to Paulaner. This year, the Oktoberfest proved to be a massive success, with 6.7 million masses sold under sunny and warm conditions, as reported by the festival authorities on Sunday. However, according to Schörghuber, the company's current growth is primarily driven by its Cola-Mixed Drink, Spezi. His family-owned business is extensive, and the primary risk lies elsewhere: in the renovation of the Munich Arabellahaus. Due to rising interest rates and construction costs, this project could become a billion-dollar undertaking. For this reason, Schörghuber emphasizes the importance of \"maximal concentration.\"",
  "summary": "Eigentümer Florian Schörghuber spricht über die Strahlkraft des Oktoberfests, seine Milliardenwette auf ein Münchener Hochhaus – und erklärt, warum ihm El Niño Sorgen macht.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}