{
  "id": 12085725,
  "title": "Erling Haaland sues Norwegian Air Shuttle over ponytail advertisement",
  "url": "https://urgent.news/2026/10/05/erling-haaland-sues-norwegian-air-shuttle-over-ponytail-advertisement",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-05T05:27:37.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/sport/erling-haaland-sues-norwegian-air-shuttle-over-ponytail-advertisement-1.500698481"
  },
  "original_language": "en",
  "account": "Erling Haaland, the Manchester City striker, has initiated legal proceedings against Norwegian Air Shuttle over a recent social media advertisement. The issue arises from a promotional post featuring an aircraft adorned with a blonde ponytail, resembling Haaland's previous hairstyle. The caption accompanying the post read, \"We've never looked more Norwegian.\" The image, which was later removed, allegedly infringed upon Haaland's distinctive characteristics. Through law firm Schjodt, Haaland and his representatives, York Promotions Ltd, have filed a lawsuit. Legal counsel for Haaland and York Promotions, Thomas Hagen, confirmed the legal action. The case revolves around a potential breach of marketing laws and alleged misappropriation of Haaland's image for commercial gain during the World Cup. The dispute is expected to be heard at Oslo District Court on October 9. Haaland has been a prominent figure for both Norway and Manchester City, making his appearance and playing style highly recognizable to football enthusiasts. Although the financial claim has not been publicly disclosed, the lawsuit does not currently outline specific figures for damages or compensation.",
  "summary": "Dubai: Erling Haaland has taken Norwegian Air Shuttle to court over a social media post published by the airline during the 2026 World Cup, which featured a digitally edited image resembling the Manchester City striker’s distinctive former hairstyle. The post showed an aircraft with blonde hair tied into a ponytail, referencing the hairstyle Haaland was known for before cutting his hair short. It…",
  "key_points": [
    "Erling Haaland sues Norwegian Air Shuttle over advertisement.",
    "Ad featured blonde ponytail similar to Haaland's previous hairstyle.",
    "Case filed at Oslo District Court on October 9."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}