{
  "id": 1207584,
  "title": "Shah Rukh Khan, Ajay Devgn, Tiger Shroff issued notice by FDA over tobacco ad",
  "url": "https://urgent.news/2026/08/16/shah-rukh-khan-ajay-devgn-tiger-shroff-issued-notice-by-fda-over",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-08-16T05:29:11.000Z",
  "source": {
    "name": "Live Mint",
    "slug": "live-mint",
    "url": "https://www.livemint.com/news/india/shah-rukh-khan-ajay-devgn-tiger-shroff-issued-notice-by-fda-over-tobacco-ad-11786857314528.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Food and Drug Administration (FDA) has issued notices to Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff for violating the Food Safety and Standards Act (FSS Act) by advertising a chewing elaichi brand, Vimal Elaichi, which is deemed to be surrogate advertising for a prohibited product, Vimal Pan Masala. The FDA is part of an intensified crackdown on tobacco-related products, and the notices were sent to the actors at their respective residences in Mumbai. The Maharashtra FDA is coordinating with the police to invoke the Maharashtra Control of Organised Crime Act (MCOCA) in cases involving organized networks dealing in banned products. The notices highlight the actors' potential role in promoting prohibited substances, as their association with the brand could be seen as indirect endorsement.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "The Indian Express",
        "title": "EXCLUSIVE: Actors Shah Rukh, Ajay Devgn, Tiger Shroff get FDA showcause notices over ‘Vimal Elaichi’ ad",
        "url": "https://urgent.news/2026/08/16/exclusive-actors-shah-rukh-ajay-devgn-tiger-shroff-get-fda-showcause",
        "published": "2026-08-16T01:30:24.000Z"
      },
      {
        "outlet": "Times of India",
        "title": "Shah Rukh Khan, Ajay Devgn, Tiger Shroff get FDA notices over chewing elaichi ads",
        "url": "https://urgent.news/2026/08/16/shah-rukh-khan-ajay-devgn-tiger-shroff-get-fda-notices-over-chewing",
        "published": "2026-08-16T05:31:42.000Z"
      },
      {
        "outlet": "Hindustan Times",
        "title": "Shah Rukh, Ajay Devgn, Tiger Shroff now get notice from FDA's Tukaram Mundhe over Vimal ad: 'Explain in 15 days'",
        "url": "https://urgent.news/2026/08/16/shah-rukh-ajay-devgn-tiger-shroff-now-get-notice-from-fdas-tukaram",
        "published": "2026-08-16T05:39:20.000Z"
      },
      {
        "outlet": "Free Press Journal",
        "title": "Maharashtra: Tukaram Mundhe-Led FDA Cracks Down On Vimal Ad, Issues Notices To SRK, Ajay Devgn & Tiger Shroff",
        "url": "https://urgent.news/2026/08/16/maharashtra-tukaram-mundhe-led-fda-cracks-down-on-vimal-ad-issues",
        "published": "2026-08-16T06:23:37.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}