{
  "id": 12072207,
  "title": "Babar Azam joins new venture outside cricket",
  "url": "https://urgent.news/2026/10/05/babar-azam-joins-new-venture-outside-cricket",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-05T04:02:19.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/sport/babar-azam-joins-new-venture-outside-cricket-1.500698422"
  },
  "original_language": "en",
  "account": "Dubai, Pakistan - Cricket star Babar Azam has teamed up with Zero Beyond Wellness to promote healthier lifestyles and wellness practices within Pakistan. The collaboration will introduce a range of home products, including a massage chair, foot massager, massage gun, treadmill, elliptical bike, digital scale, and six-pack machine. These items aim to facilitate exercise, recovery, and personal wellness without requiring users to leave their homes.\n\nAsim Khan, CEO of Zero Beyond Wellness, expressed his ambition to transform the company into a brand dedicated to the health and wellness of Pakistan's people. He emphasized that this partnership with Babar Azam marks a significant step towards this goal. Khan hopes to encourage individuals to incorporate wellness into their daily routine and provide them with products that seamlessly integrate into their lifestyle.\n\nThe collaboration coincides with Babar Azam's imminent entry into franchise cricket. Purchased by Desert Vipers in the ILT20 auction for the base price of $80,000 (Dh 293,800), the Pakistani batter will represent the team in the upcoming season. Additionally, the partnership with Zero Beyond Wellness will allow Babar to extend his influence beyond cricket, using his profile to raise awareness about fitness, recovery, and healthier living among consumers in Pakistan.",
  "summary": "Dubai: Pakistan cricket star Babar Azam has partnered with Zero Beyond Wellness in a collaboration aimed at promoting healthier lifestyles and everyday wellness across Pakistan. The partnership is set to introduce fans a range of products covering fitness, recovery, relaxation and health monitoring at home. The initial portfolio includes a massage chair, foot massager, massage gun, treadmill,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}