{
  "id": 12071580,
  "title": "Who’s betting big on ChatGPT ads? Not Asian brands",
  "url": "https://urgent.news/2026/10/05/whos-betting-big-on-chatgpt-ads-not-asian-brands",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-05T04:25:12.000Z",
  "source": {
    "name": "Tech in Asia",
    "slug": "tech-in-asia",
    "url": "https://www.techinasia.com/asian-brands-slow-spend-big-chatgpt-ads"
  },
  "original_language": "en",
  "account": null,
  "summary": "OpenAI claims ChatGPT reaches people as they decide what to buy. But advertisers in Asia say they still can't tell whether the ads can sell anything.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}