{
  "id": 12071071,
  "title": "e.l.f. Expands Into Fragrance and Body Care Categories with Launch of e.l.f. POP, Debuting Limited-Edition Holiday “Spicy Bundt Nice” Collection Inspired by Tromsø, Norway",
  "url": "https://urgent.news/2026/10/05/e-l-f-expands-into-fragrance-and-body-care-categories-with-launch-of",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T04:07:22.000Z",
  "source": {
    "name": "Financial Post",
    "slug": "financial-post",
    "url": "https://financialpost.com/pmn/business-wire-news-releases-pmn/e-l-f-expands-into-fragrance-and-body-care-categories-with-launch-of-e-l-f-pop-debuting-limited-edition-holiday-spicy-bundt-nice-collection-inspired-by-tromso-norway"
  },
  "original_language": "en",
  "account": null,
  "summary": "e.l.f. POP transports e.l.f.’s community to sensorial destinations, starting with an arctic-inspired holiday launch OAKLAND, Calif. — e.l.f. Brands, including of e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), is making its move into fragrance and body care with the launch of e.l.f. POP, a new collection that transports […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Seeking Alpha News",
        "title": "e.l.f. Beauty enters fragrance & body care with e.l.f. POP debut",
        "url": "https://urgent.news/2026/10/05/e-l-f-beauty-enters-fragrance-body-care-with-e-l-f-pop-debut",
        "published": "2026-10-05T04:15:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}